HubSpot CRM Review 2024: The Unbiased Take on CRM Pros and Cons:
In the ever-evolving landscape of Customer Relationship Management (CRM) tools, HubSpot has established itself as a prominent player.
With its suite of products including Sales Hub, Marketing Hub, Service Hub, CMS Hub, and Operations Hub, HubSpot offers a comprehensive solution for businesses to manage their customer interactions and marketing efforts.
HubSpot CRM Review 2024
In this unfiltered review, we will dive deep into the various aspects of HubSpot, shedding light on its strengths and areas where it might fall short.
Sales Tools (Sales Hub):
Sales Hub is one of HubSpot’s offerings, designed to streamline the sales process. Users can create email templates, track emails, leverage automation, and benefit from AI-powered insights.
It offers features such as call tracking, payment acceptance, and meeting scheduling. While HubSpot does provide a free plan, it’s essential to note that the more advanced features are available in paid plans starting at $20 per month.
On November 1, 2023, the Sales Hub Enterprise price will increase to $1,500/month. Additional Sales Hub Enterprise user pricing will increase to $150/user/month. Buy Now
According to G2, Sales Hub boasts nearly 10,814 reviews and an impressive rating of 4.4 out of 5.
Users seem to appreciate the ease with which Sales Hub simplifies the sales process. They often highlight its intuitiveness and seamless integration with CRM systems.
The platform’s ability to track lead engagement and improve overall sales efficiency is lauded.
However, some users have reported a steep learning curve, issues with onboarding, occasional slowness, and difficulties in syncing and updating.
It’s not uncommon for users to face challenges with logging in, and certain functionalities can be a bit clunky.
HubSpot Sales Hub Features
- Email Marketing (5% above average)
- Lead Management (1% above average)
- Contact & Account Management (Average)
- Text Generation – CRM (-4% below average)
- Mobile User Support – CRM (-3% below average)
- Sandbox / Test Environments – CRM (-2% below average)
Marketing Tools (Marketing Hub):
Marketing Hub is another pillar of HubSpot’s suite, catering to marketing professionals.
It offers tools to generate leads, manage contacts, and create personalized campaigns.
Users can also access reporting and analytics, set up automation, and run their social media activities.
Similar to Sales Hub, Marketing Hub has a free plan, with paid plans starting at $20 per month.
New customer offer
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G2 reports that Marketing Hub has received over 10,470 reviews, with a solid rating of 4.4 out of 5.
One of the standout features of HubSpot is its extensive integrations with various third-party tools, allowing users to bring their entire tech stack together for seamless collaboration.
The platform’s landing page builder, equipped with a drag-and-drop editor, receives praise for its user-friendliness.
However, users have mentioned challenges in setting up these integrations and the existence of a learning curve. Some have found that the search feature is not as intuitive as desired, and formatting options could be improved.
Get access to all of HubSpot’s free foundational tools
Customer Service Tools (Service Hub):
Service Hub caters to customer service needs, offering features like a customer portal, omnichannel messaging, live chat, inbound calling, and integrated CRM.
It also includes customer feedback surveys, analytics, and automation.
Pricing for Service Hub starts at $20 per month, with an Enterprise plan at $1,200 per month.
Although Service Hub has fewer reviews on G2 (just over 2,065), it maintains a commendable rating of 4.4 out of 5.
Users often highlight the shared inbox and the ease of setting up articles in the knowledge base.
They find Service Hub intuitive and user-friendly. However, some users have reported issues with the search feature, messy conversation threads, and limited formatting options.
Website Builder (CMS Hub):
For marketers, developers, and IT professionals, CMS Hub offers a drag-and-drop website builder, themes and templates, a fully integrated CRM, web hosting, custom domain connection, dynamic content, and more.
Pricing for CMS Hub starts at $20 per month and goes up to $1,200 per month.
G2 shows that CMS Hub has around 1,553 reviews and a rating of 4.4 out of 5.
Users appreciate the platform’s intuitiveness, its support for various integrations, and its strong security features.
However, they have pointed out constraints and limitations, such as the testing environment’s shortcomings and the quality of the provided themes.
Is HubSpot Suitable for Everyone? The Unbiased CRM Pros and Cons
While HubSpot is known for its comprehensive CRM solutions, it might not be a perfect fit for everyone.
For startups, solopreneurs, and small businesses, the budget-friendly options might be limiting.
The cost increases as your contact list grows, which could become expensive.
Moreover, HubSpot comes with a learning curve and might require a significant time and energy investment.
To truly benefit from HubSpot, it’s recommended to go all in and utilize its full suite of features.
HubSpot does offer a program for startups with exclusive perks and discounts, but eligibility requirements apply.
In conclusion, HubSpot is a powerful CRM tool with an array of features that can greatly benefit businesses of various sizes.
However, it’s important to carefully consider your specific needs, budget, and willingness to invest time in onboarding and learning the platform before committing to it.
HubSpot’s strengths lie in its ability to streamline various aspects of customer relationship management and marketing, but users should be aware of potential challenges and limitations.